Vodafone, Pune Municipal Corporation and National Chemical Laboratory come together to bring an innovative concept of Eco-ponds that help convert the filtrate of Visarjan into Fertilizers for the farmers. Now, tradition can flourish and so can the environment.
On the last day of the Ganesh Utsav, idols of Lord Ganesha are immersed in local water bodies. Made from plaster-of-paris, these idols end up harming marine life when immersed in water. Vodafone India, one of India’s leading telecom service providers, unveiled a unique initiative ‘Vodafone Eco-Ponds’ on the occasion of 125th anniversary of Ganeshotsav celebrations in the city. Vodafone’s Maharashtra & Goa circle has partnered with Pune Municipal Corporation (PMC) and National Chemical Laboratory (NCL) in an attempt to help citizens across the city celebrate and immerse Ganesh idols in an environment friendly manner.
Vodafone has set up ‘Vodafone Eco-Ponds’, a temporary water tank setup equipped with a promoter and a life guard at 8 Vodafone stores across the city. Punekars can visit any of the stores with their Ganesh idols, where they will be assisted to carry out the Visarjan.
Vodafone stores located at JM Road, Hirabaug, Wakdewadi, Aundh, Karve Road, NIBM Road, Kalyaninagar and Kharadi will be equipped with Vodafone Eco-Ponds (See Annexure). Further to this, devotees can also dial 7391000000 to locate all the Vodafone Eco-Ponds.
Additionally Vodafone also plans to set up a Mobile Visarjan Van, which will be visiting select large housing societies, old age homes, where it would provide Visarjan facility exclusively to the residents of the society.
Follow the campaign on Twitter with the #Goodingoodbyes and be part of this coolest innovation in Pune or watch the video below
samrinzz's Blog 
Yes it’s Time to #BESUPER AND SEEK THE #GOODINGOODBYES WITH VODAFONE’S ECO-PONDS THIS GANESHOTSAV for the sake of environment. Really amazing initiative and Inspirational WriteUp.
Great blog
Been reading about this initiative from Vodafone since quite a few days. And it’s great to see brands coming forward to take some bold and eco-friendly steps like these.
Nice blog
Good to Know that the Brands has came up with this commendable initiative to create awareness and conserve the nature!